About us

About CARORI

GUANGDONG CARORI Holding Group Co., Ltd., founded in 2004 and based in Songshan Lake, Dongguan, specializes in automotive fragrance R&D and manufacturing, with over 22 years of experience and a team of 600+ employees. Its flagship brand, Carori Aroma Century, offers a full range of automotive and smart fragrance products.

The company operates a 57,000 m² modern factory with integrated capabilities including mold manufacturing, injection molding, SMT assembly, and automated filling, forming a complete industry chain with an annual capacity of 25 million units.

As a national high-tech enterprise, Carori holds extensive patents and international certifications, including ISO9001, ISO14001, ISO45001, and IATF16949, and is a strategic partner of Japan’s Audebax Seven Co., Ltd.

Corporate Culture

Our corporate culture focuses on integrity, innovation, and collaboration, creating value and serving our customers.

2004
Company founded

2007
Launch of CARORI car fragrance brand
2008
Establishment of CARORI's first distributor
2011
First entry into the Russian market with its own brand "Xiang Bainian"
2014
Debut at the Japan International Gift Show
2014
Russian Exhibition

2016
Vietnam (Ho Chi Minh City) Auto Parts Exhibition
2016
Dubai & Frankfurt Auto Parts Exhibition
2017
Series A financing announcement

2019
Series B financing announcement

2021
New factory established

2023
Relocation to its own factory building
2024
Renamed "GUANGDONG CARORI Holding Group Co., Ltd."

Factory Display

Corporate Culture

Our corporate culture focuses on integrity, innovation, and collaboration, creating value and serving our customers.

Professionalism & Quality First
At CARORI, we put “quality first” in everything we do. From R&D to production, every process meets international standards, ensuring our products earn customer trust.
Innovation-Driven Growth
Innovation drives CARORI. With a skilled R&D team and hundreds of patents, we explore new technologies for automotive and home fragrances, turning innovation into market advantage.
Teamwork & Collaboration
Teamwork is key to CARORI’s success. We foster an open, supportive environment where employees maximize their potential and achieve shared goals.
Sustainability & Responsibility
CARORI is committed to sustainability and social responsibility. Through eco-friendly production and robust management, we create long-term value for employees, customers, and society.

Certificate

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Guangdong Carori Holding Group Co., Ltd. is a national high-tech enterprise with a dedicated R&D and design team of over 50 professionals. The company has filed more than 80 national invention patents, 180 utility model patents, over 300 software and artistic copyrights, and over 300 design patents, consistently maintaining a leading position in technological innovation within the industry.

As a strategic investment enterprise of Japan’s leading industry brand, Audebax Seven Corporation, Guangdong Carori successfully completed Series A and B funding rounds in 2017 and 2019, and remains the corporation’s sole affiliated enterprise in China, reflecting strong international collaboration and industry recognition.

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